Consumer behavior tools allow businesses to learn more about consumers and engage them to learn more about their needs. Such tools currently play a major role in business operations. It plays a major role when it comes to consumer retention.
Furthermore, these tools allow businesses to learn about their target audience and how they can target and serve them accordingly. Companies can also use the information provided by these tools to enable marketers to analyze the behavior of consumers. Also, these tools allow businesses to collect and monitor data that can help identify consumer patterns.
Here, we’ll look into top consumer analytics tools and some of their features. Before that, let’s look into customer behavior analytics.
About Consumer Behavior Analytics
Customer behavior analytics entails using different tools to learn about the behavior of consumers across various platforms. Furthermore, these channels can be non-digital or digital, and they impact the actions of consumers. Businesses invest in such tools since they allow them to build relationships and connect with their target audience.
The stages of the consumer lifecycle that help in optimizing behavior analytics include:
- Customer Engagement- when a business learns about consumer patterns, it can generate interest through personalization.
- Customer acquisition is a stage referring to targeting potential consumers and segmentation. As a result, after a business identifies a target audience, it can determine consumer patterns when marketing its products and services.
- Customer retention- the behavior patterns usually allow businesses to learn about their target audience. Thus, businesses can retain customers and analyze patterns.
Some of the consumer behavior analytics tools businesses should consider include:
1. Zoho CRM
Zoho CRM is among the best analytics tools that offer solutions using an omnichannel cloud-based CRM platform. This tool ensures businesses can manage different processes while developing consumer relationships. Additionally, this tool can be customized to cater to different industries and businesses, from large to small.
Major Features:
- Offers integrations for over 40 Zoho solutions. Also, it collaborates with more than 300 third-party extensions.
- Ensures businesses can interact and communicate with each other using different sources.
- Deploys a sales assistant that is AI-powered to look into anomalies in various processes.
2. Google Analytics
This is a popular analytics tool, and many website owners around the globe use it. Businesses can find important aspects of consumer data for apps and websites using this tool. Also, it helps website owners analyze marketing performance by creating goals.
Major Features:
- Offers comprehensive and quick reporting.
- Helps businesses manage and monitor customer behavior across different channels.
3. Brandwatch
This is a tool that helps to monitor the behavior of consumers across different platforms. It also helps gain insights into different conversations around products and services, and solutions offered by businesses. Also, it analyzes and segments consumer conversations online. As a result, the insights gained using these tools help develop strategies to enhance relationships and customer experience.
Major features:
- Has features for competitor analysis and crisis management.
- Has an AI system that can provide and identify unique insights.
Final Thoughts
Consumer behavior analytics tools allow businesses to monitor the interactions of users on an app or website. Furthermore, such tools help improve the overall consumer experience using the data provided when they access a website.